KW2 Advertising Agency

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KW2 is a local marketing firm working collaboratively with DCF on a statewide multimedia communications campaign.

PDG funds have been used to:

  • Provide outreach to the general public to educate them on the importance of high-quality early care and education (ECE) and research-based brain science. Additionally, provide targeted outreach to parents of Wisconsin children ages Birth to 5.
  • Provide outreach to parents of Wisconsin children ages birth through five about the existence of available services and supports, and how to effectively access these services and supports, within the state’s B-5 mixed delivery system.
  • Provide statewide outreach regarding the Project Growth grant programs. Additionally, KW2 assisted in conducting a comprehensive survey of businesses and their awareness and needs of child care benefits, both online and in one-on-one interviews.

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